Build your e-mail campaigns easily with the E-mail Marketing App's drag & drop functions and integrated access to your contacts through your address book.
Build your campaigns in minutes
Do you find making e-mail campaigns to be extensive? Perhaps you lack ideas and insperation for the design of your newsletters?
With Odoo's E-mail Marketing App, it has never been easier to set up an e-mail campaign. With this App, you can choose if you want to design your newsletters yourself, or whether you want to make use of the many themes and templates. The possibilities are many!
Odoo is a very intuitive software, where even those with minimal IT and design knowledge can participate in making campaigns and layouts. The templates and themes allows for custom content to fit your business' visual identity.
You can easily add content such as images, text and links to your newsletters. You can also add tracking codes to the links you add to to your e-mails. With tracking codes, it is possible to rack which clicks, leads and incomes that are generated from your e-mail campaigns.
Follow the performance of the campaign
Your pipeline in Odoo CRM allows you to easily follow the leads that are generated from your campaigns. You can also easily get an overview of wich campaigns are, and have been, creating the most value, through the number of established customers and income.
You also get the opportunity to see accurate and real-time statistics of the newsletters that are already sent. Keep track of opening rates, rejaction rates, click-through rates and response rates. Based on this data, it is possible to adapt future campaigns so that your overall marketing strategy is improved.
Segment your customers
It is important that your newsletters are received by the right target groups. Through a thorough segmentation of your customers, target groups and other groups, you ensure that your e-mail campaigns reach the right people, with which you will also experience better results from your campaigns.
The E-mail Marketing App allows easy segmentation of target groups, since you can sort them as leads, customers or other types of groups in your contact list. You can even sort specifically by country, date, feature, etc. to ensure that you only send your content to the intended audience.
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